CCRM x FAVORITE DAUGHTER
SITUATION:
1 out of 6 people struggle with infertility, and in a divisive political climate, many who are impacted fear that
their reproductive freedoms will be taken away.
SOLUTION:
Collab with Erin Foster, who has publicly shared her fertility struggles, and her fashion brand Favorite Daughter. We created the ‘IVF, Baby’ Tshirt with 100% of proceeds going to Resolve: The National Infertility Association.
Program included social, influencer gifting and paid digital.
RESULTS:
Tshirt sold out within 48 hours // 1,000,000+ organic views of social announcement post
Earned media coverage: People Magazine, NYT Style
