TRIPADVISOR REACTIVE CONTENT

Organic Social, Influencer Partnership

HOW IT STARTED:
In December, 2025, a group of Welsh tourists visited NYC, flooded everyone’s FYPs with over-the-top,
enthusiastic reviews of unremarkable American destinations like Raising Kanes, T.J. Maxx and Crumbl Cookie.

TRIPADVISOR REACTION:
We posted a carousel recap of their journey, tagging the group. The entire Welsh 5 commented and reposted within an hour, making the post go viral. Their fans rabidly demanded a partnership.

THE OPPORTUNITY:
Riding the wave of their popularity, we proposed a partnership with Tripadvisor to sponsor another trip to America - this time to Miami to experience the Everglades, a luxury yacht, The Palace Bar and more.

HOW IT WENT:
The group posted 20+ pieces of content throughout their journey garnering tons of reach, positive sentiment and exposure for Tripadvisor among Gen Z.

OWNED CONTENT:
We posted reactive and recap footage throughout the journey to keep fans engaged.