My Story
I’m a social-first advertising Creative Director with a background in art, design and writing. I’m passionate about creating ideas that connect brands to culture.
I spent the last few years immersing myself in social, subcultures and ‘lore at We Are Social, where I led creative on organic social channels for Barilla, Tripadvisor and Wayfair. I made culturally impactful, award-winning work for our clients, receiving multiple Shortys and Anthem Awards for our work on CCRM Fertility and a Gold Drum Award for Tripadvisor.
I’ve also built strategic brand platforms, ad campaigns, design systems and visual worlds for food and beverage brands like Casey’s, Giordano’s, Portillo’s, Kerrygold, Sola Bread, Amino Energy Sparkling, Terlato Wines and Armour-Eckrich.
I value strategic thinking, strong craft, and ideas that people want to talk about.
I’m currently freelancing, using my [redacted] years of experience to solve brand problems quickly, smartly, and creatively.
Work History:
Freelance / Creative Director + Designer
We Are Social / Creative Director
SCC / Creative Director < ACD < Art Director
Donovan Design / Designer
It’s Just Lunch / Designer (please ask me about this job)
Mires Ball / Graphic Design Intern
Mother of Daughters
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Bad at Baking
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Nerd Gummy Clusters
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Excellent Firebuilder
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Serial Hobbyist
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Mother of Daughters ✳︎ Bad at Baking ✳︎ Nerd Gummy Clusters ✳︎ Excellent Firebuilder ✳︎ Serial Hobbyist ✳︎
My side hustle is
raising two daughters
Food Obsessed
If I have one superpower, it’s how to market food and make it look beautiful. I have had the pleasure of working with countless incredible food clients from CPG to restaurant to grocery. I have overseen 150+ tabletop still and video shoots and almost considered a career pivot to food styling.
I have flown to the source of where Kerrygold butter is made in Ireland, I have tasted top secret recipes in the Casey’s test kitchen, I have even filmed food content for Barilla and Top Ramen.
Food brings people together, brings people joy and I will never tire of finding the best angle for a sandwich.
Clients: Nissin Top Ramen & Cup Noodles, Kerrygold, Eckrich, Giordano’s, Casesy’s General Store, Fresh Thyme Farmer’s Market, Sola Bread, Barilla, Danone North America, Kellogg’s, Portillo’s, Terlato Wines International, Jim Beam
Recognition
Silver Honor | Influencer, Creator, & Celebrity
Silver Honor | Integrated Campaign
Bronze Honor | Public Health
Bronze Honor | Fundraising Campaign
The Drum Awards
Gold | Social: Travel and Tourism
American Advertising Awards
Bronze Addy
Shorty Awards
Winner: Health and Wellness Podcast