BARILLA ORGANIC SOCIAL
Results: Increased organic social following by 30% in 2 years
I worked with a talented team of culture-obsessed, pasta-lovers to create the monthly organic social for Barilla US. Our monthly content strategy included a mix of produced content, creator partnerships, reactive ideas, and community management.
My role was to oversee creative ideation and production to ensure that our content will connect with our pasta-loving audience and die-hard Barilla fans.
CONTENT SAMPLES
Reactive:
We would participate in reactive trends that were a natural fit for the brand
Content Franchises
Our One-Pot-Monday series was the most successful franchise for the brand. It gave our fans a life hack,
a reason to come back to the page, and inspired saves and shares.
Creator Partnerships
We would partner with creators outside of the food space to broaden Barilla’s cultural touchpoints.
Creator Suprise & Delight moments
We would surprise fans with limited edition, coveted Barilla merch to fuel the fandom and inspire organic shares.