Barilla Social

Client: Barilla
Always-on Organic Social

I worked with a talented team of culture-obsessed, pasta lovers to create the always-on organic social for Barilla US. Our monthly content strategy included a mix of produced content, creator partnerships, reactive ideas, and community management.

I led the creative ideation and production to ensure that our content will connect with our pasta-loving audience and die-hard Barilla fans.

Results: Increased organic social following by 30% in 2 years.