Casey’s FTW!

Video, Social, Earned

Insight: Data shows that Casey’s guests do not plan ahead for dinner.

Challenge: Put Casey’s top of mind for last-minute dinner solutions during March Madness.

Solution: Partner with legendary sportscaster, Gus Johnson, to cheer on Casey’s as a meal solution — from the app to curbside pickup to new meal offerings.

Results: Chainwide increase in pizza sales and a slew of earned, social engagement.