IVF, Baby

Client: CCRM Fertility
Social Media Series + Creator Partnership

Situation:
1 out of 6 people struggle with infertility, and in a divisive political climate, many who are impacted fear that their reproductive freedoms will be taken away.

Solution:
Collab with Erin Foster, who has publicly shared her fertility struggles, and her fashion brand Favorite Daughter. We created the ‘IVF, Baby’ Tshirt with 100% of proceeds going to Resolve: The National Infertility Association.
Program included social, influencer gifting and paid digital.

Results:
Tshirt sold out within 48 hours // 1,000,000+ organic views of social announcement post.
Earned media coverage: People Magazine, NYT Style

🏆 Awards:

Shorty Impact Awards
Silver Honor | Influencer, Creator, & Celebrity
Silver Honor | Integrated Campaign
Bronze Honor | Public Health
Bronze Honor | Fundraising Campaign

Anthem Awards
Silver | National Awareness Campaign
Silver | Partnership or Collaboration
Silver | Rapid Response Campaign
Bronze | Best Creator Collaboration