Holiday Spice
Client: Wayfair
Social Media Series + Creator Partnership
Insight:
Moms are listening to erotic audio books on platforms like Quinn as a way add a little spice into their day
Idea:
Tap into the ‘spicy booktok’ audience by partnering with a Quinn audio creator to share a few spicy stories about a woman’s ultimate fantasy - a satisfying and well designed space within the home.
Results:
Major cultural points for Wayfair among the spicy audiobook audience, resulting in record saves, likes and shares.