Get Obsessed

Client: Portillo’s Restaurant
360 Campaign
🏆 Addy

Chicago’s famous hot dog restaurant was going to launch in a brand new market and we were challenged to get Minneapolis excited about it.

Insight: Chicagoans are Obsessed with Portillo’s

Challenge: Convince people in Minneapolis that they should be obsessed with it too.

Solution: Use Portillo’s fanatics as brand ambassadors.

Results: 30% sales increase in Minneapolis Portillo’s stores.