You Deserve Breader

Client: Sola Low Carb Bread
Brand Launch Campaign + Influencer Collab

Challenge:
Consumers believe low-carb bread is dry, flavorless and “more like carpet than actual carpet tastes like carpet”.

Solution:
Remind the carb-conscious that they don’t need to deprive themselves of flavor and texture. They deserve breader low-carb bread.

Art Direction:
To cut through the noise of the health and wellness market, I created a series of vibrant, monochromatic environments for the new packaging. By immersing each flavor in its own saturated color story, we built a distinct and memorable world for every product.