McDonaldland Experiential

Objective:

McDonald’s wanted to bring fans into a refreshed, modernized McDonaldland–one that sparked nostalgia for those who remember it and introduced an entirely new world to Gen Z.

Strategy:

Bring McDonaldland to culture by activating in the spaces where our audiences were already gathering: festivals, fashion events, and major summer moments.

Execution:

A four-city McDonaldland tour brought the world to life through immersive buildouts, creator integrations, and cultural partnerships.

Key elements:

• Pacsun partnership offered fans exclusive merch and giveaways
• Custom Snapchat AR Mirror transformed fans into McDonaldland characters
• Influencer partnerships brought McDonaldland to life online
• McDonaldland Characters interacted with fans

Results:

• 17.5M Organic & experiential earned social reach
• 29M Total experiential reach
• 13,800 In-person fan engagements across the tour
• 9,300 Samples distributed
• 2K+ videos captured at the Snapchat Mirror